José Henrique Pinto Martins

Business Management Consultant & Strategic Leader

LinkedIn

About

A seasoned Business Administration graduate with over 20 years of progressive senior management experience across hospitality, real estate, and business development in emerging markets. Proven as a results-driven, strategically-minded leader, adept at driving operational efficiency, fostering international partnerships, and achieving significant business objectives. Consistently delivers sustainable, impactful solutions while expanding market presence and optimizing financial performance in diverse global environments.

Work Experience

Co-Founder & Managing Partner

J&D Consulting & Services

Jul 2025 - Present

Gothenburg, Sweden

J&D – Consulting and services is a family-founded company dedicated to connecting the Cabo Verdean diaspora and international investors with opportunities in Cabo Verde. Through our CV Connect initiative, we provide comprehensive consulting and administrative services, real estate mediation, and personalized support to facilitate business creation, investment, and property acquisition. Key Areas: - Business consulting and administrative assistance - Real estate mediation and property management - Support for diaspora investors and entrepreneurs - Document translation, NIF registration, company formation - Travel coordination and investment visits

Business Management Consultant

Treetop Spa Hangout & Hotel

Jan 2024 - Jun 2025

Lead consultant partnering with ownership to enhance operational efficiency, guest satisfaction, and drive sustainable business growth for a luxury spa hotel.

  • Designed and implemented data-driven strategies, enhancing operational efficiency and guest satisfaction for a luxury spa hotel.
  • Spearheaded marketing initiatives that strengthened brand positioning and expanded client base, driving revenue growth.
  • Cultivated key strategic partnerships, establishing pathways for long-term business growth and market expansion.

Regional Representative - Northern Europe, Investment Consultant & Promotion

Cabo Verde Trade Invest

Mar 2020 - Jun 2025

Drove foreign direct investment and export promotion for Cape Verde, fostering international partnerships to establish the nation as a regional business hub.

  • Drove sustainable economic growth by actively attracting high-quality investments and expanding national exports.
  • Facilitated key international partnerships, strategically positioning Cape Verde as an emerging regional business hub.
  • Provided expert consultation and promotional services to potential investors, streamlining market entry processes.

General Manager

Al-Rushaid Investment Co. (Real Estate Division)

Nov 2016 - Dec 2019

Oversaw comprehensive management of a diversified real estate portfolio, driving financial performance and long-term value creation across 371 units.

  • Managed a diversified real estate portfolio comprising 371 industrial, office, and resort properties, totaling over 165,000 sqm, optimizing asset utilization.
  • Drove robust financial performance and operational excellence, enhancing long-term value across the entire portfolio.

Chairman/CEO

FIC - Cabo Verde International Trade Fair

Nov 2014 - Sep 2016

Provided strategic leadership for Cabo Verde's major trade fair, promoting economic growth across key sectors and fostering global partnerships.

  • Directed the strategic operations of Cabo Verde's largest trade fair, encompassing agro-business, tourism, marine activities, technology, and renewable energies.
  • Elevated Cabo Verde's global presence by representing and promoting the nation at major international tourism events including Fitur, BTL, ITB, Top Resa, and WTM.
  • Drove substantial growth in visibility and business development by cultivating global partnerships and fostering industry engagement.

CEO

Paradise Beach Resort, SA

Sep 2009 - Nov 2014

Spearheaded the development and financial management of a large-scale 850-unit resort project, securing investments and establishing a condominium management company.

  • Oversaw the comprehensive development and financial management of an 850-unit resort project.
  • Successfully negotiated with investment funds, securing critical capital for project realization.
  • Led the establishment of a new condominium management company, streamlining property operations.

CEO

Cape Verde Development, SA

Dec 2006 - Sep 2009

Directed all group activities in Cabo Verde, serving as General Coordinator for real estate projects and providing strategic support for foreign investors.

  • Coordinated all group activities in Cabo Verde, serving as General Coordinator for significant real estate development projects.
  • Provided critical strategic support and guidance to foreign investors throughout the entire investment process.
  • Led the preparation of comprehensive feasibility studies for investment projects, successfully securing Foreign Investor and Tourist Utility Statutes.

General Manager

Hotel Djadsal Holiday Club

Sep 2005 - Dec 2006

Managed a 236-room beach hotel resort, enhancing guest experiences and expanding market presence across multiple European countries.

  • Managed all operational aspects of a 236-room beach hotel resort, optimizing daily performance and guest satisfaction.
  • Enhanced guest experiences and ensured robust financial performance across all hotel operations.
  • Successfully expanded the hotel's market presence into new international markets including Belgium, Sweden, and Norway.

Sales Director

Group SITA, SA

Aug 2001 - Aug 2003

Directed national and international sales operations, managing supplier agreements and import/distribution processes.

  • Directed comprehensive national and international sales operations, achieving significant revenue targets.
  • Successfully negotiated key supplier agreements, optimizing procurement costs and supply chain efficiency.
  • Managed end-to-end import and distribution processes, ensuring timely delivery and operational continuity.

Education

Sustainable Place Development

TEC- Travel Education Center

Jan 2024 - Dec 2024

Courses

  • Destination Strategies
  • Cultural Preservation
  • Environmental Sustainability
  • Economic Growth

Hospitality Management

University of Cabo Verde - University of Estoril

Jan 2014 - Dec 2014

Courses

  • Strategic Hotel Operations
  • Commercial Hotel Operations
  • Financial Hotel Operations
  • Food & Beverage Management
  • Front Office Management
  • Housekeeping Management

Management

São Marcos University

Jan 1997 - Dec 2001

Courses

  • Finance
  • Accounting
  • Human Resources
  • Management
  • Economics

Languages

Portuguese , English , Swedish , Spanish , Italian

Skills

Sales

Business develop

Computer Skills

  • Microsoft Office
  • Opera PMS
  • Mews PMS
  • Hotsoft PMS
  • Bookvisit Booking Platform
  • Dynamics ERP System
  • Primavera (Sales/Accounting)

Core Competencies

  • Strategic Planning & Execution
  • Business Development & Partnership
  • Cross-cultural Leadership
  • Project & Team Management
  • Marketing & Brand Positioning